
Cunard Connects with UK Travel Agents
Cunard, the luxurious cruise line known for its iconic voyages, is embarking on an unprecedented tour across the UK, engaging with over 250 travel agents in more than 60 locations. Kicking off from February 17 to 28, this nationwide initiative emphasizes Cunard’s commitment to strengthening relationships with travel agents as they prepare for a promising year in luxury travel.
Boosting Sales Through Personal Engagement
Leading the five-member team on this tour, Tom Mahoney, director of UK sales at Cunard, emphasized the importance of empowering travel agents to effectively market the Cunard brand. This sales blitz aims not only to inform agents about Cunard's promotional offerings for selected 2025 voyages but also to enhance their understanding of the brand’s unique value. Mahoney stated, "We are as committed as ever to working together to create unforgettable experiences for our mutual customers," reflecting a collaborative spirit that will resonate positively in the luxury travel community.
Innovative Initiatives to Inspire Agents
Highlighting the upcoming debut of the Queen Anne cruise ship in Liverpool on May 26, the tour serves as an opportunity for experts to dive deep into the brand’s differentiation strategy. Alongside these visits, Cunard will conduct exclusive events, including a masterclass with Michelin-starred chef Nathan Outlaw. This initiative not only showcases the culinary excellence aboard Cunard ships but also fosters excitement and enthusiasm among agents.
Building Lasting Connections
Moreover, additional events, such as private viewings of the production “Pride & Prejudice* (*sort of)” at key UK venues, will further enhance the personal ties Cunard is forging with its agents. By embracing a comprehensive approach that merges relationship-building with hands-on experiences, Cunard is setting new benchmarks in the cruise industry.
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