Eurostar Joins Atas to Drive Awareness of Its Expanded Route Network

The Expansion of Eurostar: A Journey Worth Embracing

Eurostar has officially joined the Association of Touring and Adventure Suppliers (Atas), a move designed to enhance awareness about its extended route network and commitment to sustainability. This decision comes in light of a successful partnership and positive feedback received following the inaugural Atas Experiences trip in Europe.

Stephen Roby, UK leisure sales manager at Eurostar, emphasized the vital role of travel agents in reaching customers who might not otherwise consider booking through Eurostar directly. These agents provide invaluable insights into customer preferences, especially for complex itineraries involving group travel or multi-destination tours.

Connecting with Customers: The Vital Role of Travel Agents

Roby highlighted that a substantial segment of Eurostar's sales stems from escorted touring agencies that incorporate transportation into their packages. Reinforcing relationships with these agents ensures they are equipped with comprehensive product knowledge, empowering them to sell Eurostar services confidently. With a recent surge in sales following last year’s Olympic and Paralympic games in Paris, Roby believes that Eurostar is well-positioned to expand its influence.

New Routes and Opportunities: The Continental Boost

The reopening of direct train services between London, Amsterdam, and Rotterdam, as well as increased connections to Switzerland, showcases Eurostar's expanded offerings. Following a merger with Thalys in 2022, the rail service now covers five countries, offering travelers an easier transition from other transport modes to rail travel.

Future of Rail Travel: Sustainable and Convenient

The push for sustainability in transportation is prevalent, and Eurostar is keen to promote the environmental benefits of high-speed rail travel. The train journey reduces the carbon footprint compared to short-haul flights significantly, making it an appealing option for eco-conscious travelers.

Effortless Travel: A Comprehensive Booking Experience

Eurostar's new customer offerings, which include streamlined booking processes and flexible ticket conditions, cater to diverse traveler needs. The enhanced onboard dining experience and the introduction of Eurostar + Hotel packages are tailored to meet the evolving demands of travelers seeking seamless trips across Europe.

With the future looking bright for Eurostar, the initiative to partner with Atas is not just strategic for increasing market share but serves as a reminder of the evolving landscape of rail travel, inviting both seasoned and new travelers alike to experience the charm and efficiency of train journeys through Europe.