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NCL Strengthens Its Sales Strategy in the UK Market
Norwegian Cruise Line (NCL) is making significant strides to enhance its presence and support within the UK travel market. In a move aimed at strengthening relationships with travel agents, the cruise line plans to increase its regional sales team while ramping up its marketing investments specifically for British consumers. This initiative comes after a successful year of implementing changes that brought on new executives to cater to regions including the Midlands, London, and more.
Understanding the UK and Scottish Market Potential
As NCL's regional VP Gary Anslow highlighted during the inaugural sailing of the new Norwegian Aqua ship, there is notable potential in areas such as Scotland and the northeast of England. These regions historically contribute to a higher percentage of customers who prefer fly-cruise options over ex-UK sailings. Anslow emphasized that this strategy not only appeals to local travelers but enhances the overall experience, enabling them to explore popular destinations like Barcelona and Rome.
The Importance of a Dedicated Marketing Approach
Jason Krimmel, the vice president and chief of international sales and marketing, discussed how NCL has committed to a larger marketing budget for the UK market. With a new agency on board starting April 1, NCL aims to creatively engage travel agents through effective messaging and promotional content that resonates with potential travelers. Krimmel confirmed, “We remain an overwhelmingly dominant trade-driven organization in Central Europe and in the UK.” This dedication to supporting trade indicates the significant role that travel agents play in their business model.
Improving Customer Experience with Local Support
NCL has also recognized the importance of localized customer support, making investments in their Southampton-based call center to ensure quick response times and quality service. An average response rate of just 12 seconds underscores their commitment to excellent service, which is critical for maintaining relationships with travel agents seeking assistance.
Strong Foundations for Future Growth
As NCL continues to grow its investment in the UK market, the focus remains on developing robust connections with travel professionals and enhancing customer experiences on their cruises. This proactive approach not only positions NCL favorably in a competitive landscape but promises to strengthen its brand in key markets moving forward.
For Florida homeowners contemplating travel options, partnering with a travel agent familiar with evolving cruise opportunities can enhance not only the planning process but also enrich the overall vacation experience, paving the way for memorable adventures tailored to specific preferences.
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