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Florida Healthy Living Magazine
UPDATE
February 18.2025
2 Minutes Read

Odevo's New Leadership Brings Innovation and Growth for Florida Homeowners

Odevo leadership changes in Florida, team strategy discussion

New Leadership Aims for Growth and Innovation in Florida

In a significant move for the South Florida real estate landscape, Odevo, the Swedish property management firm, has made prominent promotions within its U.S. division. Katalina Cruz has been appointed as the CEO of KW Property Management & Consulting (KWPMC) and Senior Vice President of Odevo U.S., while Jorge Lago takes on the role of President and COO of KWPMC. These appointments come nearly three years following Odevo's expansion into the U.S. market, where it has quickly established itself as a serious contender in property management.

Strategic Moves Following Installation of New Leadership

Odevo’s recent leadership changes align with its ambitious growth strategy. Since acquiring KWPMC in 2022, the company has focused on enhancing its operational framework to manage a burgeoning portfolio that recently exceeded 500,000 homes across the United States. Katalina Cruz, who was critical in establishing KWPMC’s operational excellence, will now oversee both amenity and ancillary services for Odevo U.S., indicating a broader push towards integrated property management solutions.

Reinforcing Commitment to South Florida Homeowners

The leadership changes are also positive news for Florida homeowners, as they reflect Odevo’s commitment to providing high-quality property management services. Paul Kaplan, the founder of KWPMC, now serves as the CEO of Odevo U.S., fortifying a leadership team that prioritizes exceptional customer service and strategic innovation. This is particularly relevant for homeowners who seek reliable management of their properties during these transformative times in the real estate sector.

The Future of Property Management in South Florida

Under this new leadership, Odevo aims to further innovate in the property management field by integrating advanced technology and enhancing its service offerings. The focus on streamlined operations and customer satisfaction positions Odevo favorably amidst competitive pressures, ensuring that South Florida homeowners can expect enhanced and diversified management options in the near future.

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