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Exciting Times for UK Travel Agents
Holland America Line has recently announced an extensive ship visit program for UK travel agents in 2025, marking a milestone in their commitment to enhancing partnerships with the travel industry. For the first time in a decade, Holland America will offer a dedicated ex-UK sailing season alongside eight scheduled ship visits, providing agents with invaluable opportunities to experience their vessels firsthand.
Growing Engagement with Local Markets
This year’s program consists of 530 available spots for agents, a significant increase from the previous year’s 430, reflecting a robust growth in engagement. The series will commence in Southampton on April 24 aboard the 2,668-passenger Rotterdam and will also touch ports in Newcastle, Belfast, Greenock, Dover, and Liverpool, featuring the Nieuw Statendam extensively.
Providing Insight Beyond the Deck
According to Karen Farndell, Director of Sales and Marketing at Holland America Line, these visits are crucial for trade partners. They allow agents to better understand the unique onboard experience that Holland America provides. With overwhelmingly positive feedback from last year, the program is continuously refined to ensure that agents leave with a comprehensive understanding of what they can offer their clients.
Building Anticipation for Future Sailings
The upcoming season promises not only increased visibility but also the excitement of inaugural visits for new ships such as the Pinnacle Class in Belfast. This foresight helps agents get familiar with the latest offerings as they prepare for the return of the Nieuw Statendam for the 2026 season.
Celebrating Shared Success
The initiative reflects Holland America Line’s dedication to celebrating their brand and the partnerships they build within the travel community. Engaging travel agents through personal experiences strengthens the collaborative efforts that ultimately drive success.
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