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Unlocking the Cruise Market for All Agents
In a strategic move to capitalize on the expanding cruise sector, Not Just Travel is expanding its cruise training program to all 720 of their agents. Originally introduced in September 2022 as an optional, subscription-based initiative, this program has already shown remarkable success, with cruise sales tripling among participating members. With this new step, the aim is to equip every agent with the tools and knowledge necessary to succeed in this profitable niche.
A Comprehensive Approach to Training
The expansion includes an optional Cruise Experts Club, which provides exclusive benefits such as a personalized cruise website, specialized coaching sessions, and advanced training in various cruise categories, including luxury, ultra-luxury, and river cruising. Additionally, participants will gain a CLIA membership, have opportunities for ship visits, and partake in familiarization trips (fam trips) to broaden their cruise industry insights. This thorough approach not only enhances their selling capabilities but also adds confidence in promoting these travel experiences to clients.
Real Results Fuel Future Goals
Clare Cruise, head of commercial at Not Just Travel, noted that over the past two years, they have seen an incredible increase in consultants selling cruises—now over 80% more agents are actively engaged. The goal is to push this number to 100%, further emphasizing the importance of equipping their agents with knowledge and confidence. The upcoming phase will focus on enhancing expertise in luxury and river cruising, marking a significant ascent in how these niches are presented.
Personalized Experiences for Agents
Lindsay Coulter, a Not Just Travel consultant, shared her positive experience within The Cruise Division, noting how it helped her sell niche cruise products. The training not only familiarized her with various cruise lines but also facilitated unique experiences like river cruise fam trips, translating into increased sales confidence. For agents in Florida, understanding such personalized training programs can significantly impact their ability to meet clients' specialized travel preferences, particularly in a post-pandemic travel landscape.
The Growing Demand for Cruise Expertise
This significant investment in training aligns well with the broader trend of increased consumer interest in cruise vacations, especially as travel recovers. As many Floridians may be considering cruise options for their next vacations, having well-informed agents will be crucial in guiding potential travelers toward the right choices, ensuring both satisfaction and return business.
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