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Discount Airline Play Airlines Exits U.S. Market, What It Means for Travelers
Many Florida homeowners and travelers considering budget options for flying to Europe may be surprised to hear that Play Airlines, an Icelandic budget airline, plans to end all flights to and from the United States by October. As of September 1, 2025, flights from Keflavik International Airport (KEF) to New York Stewart International Airport (SWF) will be terminated, followed by the last flights to Boston Logan International Airport (BOS) on September 15 and Baltimore/Washington International Thurgood Marshall Airport (BWI) on October 24.
Impacts on Transatlantic Travel
This move comes as Play Airlines aims to shift its focus back to the European market where it began. As a budget airline, Play employed a model similar to other discounters, offering low base fares while charging for amenities such as checked luggage and assigned seating. The hope was to become a premium budget alternative in a burgeoning market rather than repeating the past mistakes of Wow Air, another Icelandic carrier that suffered significant losses.
Changing Market Dynamics
CEO Einar Orn Olafsson reported to investors that the landscape of North American flight options has notably changed since Play began its service in April 2022. Increased competition and the availability of more affordable routes from legacy carriers have left Play struggling financially, only achieving profitability sporadically throughout its operations.
Alternatives for Florida Travelers
Fortunately for travelers, there are still options available between Iceland and Play's former U.S. destinations. Icelandair offers competitive flights from KEF to both BWI and BOS, and connects to New York City via Newark Liberty International Airport (EWR) and JFK. This provides some relief for travelers who might have relied on Play Airlines for their transatlantic journeys.
The Future of Budget Air Travel
As the airline industry continues to grapple with changes in passenger preferences towards premium offerings, those looking to travel affordably may face increasingly fewer options. Keep an eye on industry trends as airlines navigate these challenges, particularly for budget travel from Florida where tourism is crucial.
In conclusion, as Play Airlines makes its exit, staying informed on alternative budget travel options is key for Florida homeowners considering their next adventure across the Atlantic.
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