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Southwest Airlines Introduces New Checked Bag Fees Starting This Week
In a significant shift for cost-conscious travelers, Southwest Airlines has announced the introduction of checked bag fees that are set to begin this Wednesday, May 28, 2025. For the first time in its history, the airline will charge passengers $35 for the initial checked bag, while the price for a second checked bag will be $45. This move aligns Southwest with other major carriers in the U.S., which have already adopted similar charges, causing a stir among loyal customers.
Understanding the Changes: Why Now?
Southwest’s decision to implement these fees appears to be driven by a desire to boost profitability, especially as the airline's financial performance has faltered in recent years. CEO Bob Jordan cited this need as a critical factor in their strategic shift, highlighting that the introduction of bag fees echoes broader trends across the airline industry. Competitors like American Airlines, Delta, and United also charge $35 for the first checked bag, albeit often under specific conditions, further pressuring Southwest to adapt its model.
How to Avoid Fees: Strategies for Travelers
Florida travelers can still enjoy some level of free luggage by strategically booking flights. Those purchasing the highest-tier Business Select fare will receive two free checked bags, which aligns with the airline's upcoming shift to a new fare structure that includes more amenities, such as assigned seating. Additionally, frequent flyers with A-List Preferred status can still check two bags without cost, while A-List members retain one free bag. Credit cardholders with Southwest Airlines' cobranded Chase cards will also benefit from having one bag fly for free.
The Value of Planning Ahead with Southwest
Moreover, travelers who booked flights before the June 28 commencement date can still benefit from Southwest's previous policy, which allowed free checked bags. This is crucial information for anyone in Florida planning summer vacations or holiday travels. Given the soaring travel costs, securing a flight before the cutoff dates and understanding the new policies will be essential for budget-conscious travelers.
Despite these changes, consumers remain cautious. Last year, many ticket-buyers indicated that Southwest's “bags fly free” policy was a decisive factor in choosing the airline over competitors. With these changes now in place, many will be evaluating their loyalty and possibly seeking alternatives.
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